BZUN insider trading — Baozun Inc.
Over the last 90 days, insiders at Baozun Inc. (BZUN) made 11 open-market purchases worth $256K and 0 open-market sales worth $0, making them net buyers by $256K. The largest purchase was by Wu Junhua (Chief Strategy Officer), who bought 13,500 shares for $38K on Sep 2, 2026. 2 different insiders bought shares in this period — a cluster buy, which many investors watch closely.
Updated Oct 16, 2026.
Recent BZUN insider transactions
Every Form 4 filed by Baozun Inc. officers, directors and 10% owners in the last 90 days, newest first. P = open-market purchase, S = open-market sale; other codes are awards, option exercises, tax withholding or gifts.
| Trade date | Insider | Role | Type | Ownership | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|---|
| Oct 14, 2026 | Qiu Wenbin | Chief Executive Officer | P · Purchase | Indirect | 5,800 | $3.44 | $20K | Form 4 |
| Oct 13, 2026 | Qiu Wenbin | Chief Executive Officer | P · Purchase | Indirect | 5,800 | $3.47 | $20K | Form 4 |
| Oct 12, 2026 | Qiu Wenbin | Chief Executive Officer | P · Purchase | Indirect | 6,000 | $3.34 | $20K | Form 4 |
| Sep 21, 2026 | Qiu Wenbin | Chief Executive Officer | P · Purchase | Indirect | 6,900 | $2.85 | $20K | Form 4 |
| Sep 18, 2026 | Qiu Wenbin | Chief Executive Officer | P · Purchase | Indirect | 7,000 | $2.88 | $20K | Form 4 |
| Sep 17, 2026 | Qiu Wenbin | Chief Executive Officer | P · Purchase | Indirect | 7,100 | $2.84 | $20K | Form 4 |
| Sep 16, 2026 | Qiu Wenbin | Chief Executive Officer | P · Purchase | Indirect | 7,300 | $2.74 | $20K | Form 4 |
| Sep 15, 2026 | Wu Junhua | Chief Strategy Officer | P · Purchase | Direct | 13,900 | $2.73 | $38K | Form 4 |
| Sep 15, 2026 | Qiu Wenbin | Chief Executive Officer | P · Purchase | Indirect | 7,300 | $2.72 | $20K | Form 4 |
| Sep 14, 2026 | Qiu Wenbin | Chief Executive Officer | P · Purchase | Indirect | 7,300 | $2.74 | $20K | Form 4 |
| Sep 2, 2026 | Wu Junhua | Chief Strategy Officer | P · Purchase | Direct | 13,500 | $2.85 | $38K | Form 4 |
| Aug 28, 2026 | Yu Bin Helen | Director | M · Option exercise | Direct | 5,603 | — | — | Form 4 |
BZUN insider trading FAQ
Are insiders buying BZUN stock?
Yes. In the last 90 days, Baozun Inc. insiders made 11 open-market purchases totaling $256K, and no open-market sales. Purchases with the insider's own money are generally seen as a stronger signal than sales, which happen for many reasons (taxes, diversification, planned 10b5-1 sales).
Who are the insiders trading BZUN?
Recent buyers: Qiu Wenbin, Wu Junhua.
Where does BZUN insider trading data come from?
Every transaction comes from SEC Form 4 filings on EDGAR. Company officers, directors and 10% owners must file a Form 4 within two business days of buying or selling. InsiderBolt reads these filings directly from the SEC.
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Insider trading data is for informational purposes only and is not investment advice. Filings can be amended; always confirm details on SEC EDGAR.