DSP insider trading — Viant Technology Inc.
No open-market insider purchases or sales were filed for Viant Technology Inc. (DSP) in the last 90 days. Other insider transactions — such as stock awards, option exercises or tax withholding — are listed below.
Updated Oct 16, 2026.
Recent DSP insider transactions
Every Form 4 filed by Viant Technology Inc. officers, directors and 10% owners in the last 90 days, newest first. P = open-market purchase, S = open-market sale; other codes are awards, option exercises, tax withholding or gifts.
| Trade date | Insider | Role | Type | Ownership | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|---|
| Oct 13, 2026 | Madden Larry | Chief Financial Officer | S · Sale · 10b5-1 | Direct | 20,711 | $13.14 | $272K | Form 4 |
| Sep 18, 2026 | Madden Larry | Chief Financial Officer | S · Sale · 10b5-1 | Direct | 14,602 | $12.10 | $177K | Form 4 |
| Sep 16, 2026 | Madden Larry | Chief Financial Officer | S · Sale · 10b5-1 | Direct | 17,042 | $12.52 | $213K | Form 4 |
| Sep 10, 2026 | Vanderhook Christopher | Chief Operating Officer | D · Disposition | Direct | 8,636 | $12.74 | $110K | Form 4 |
| Sep 10, 2026 | Vanderhook Timothy | CEO and Chairman | D · Disposition | Direct | 8,636 | $12.74 | $110K | Form 4 |
| Sep 10, 2026 | Madden Larry | Chief Financial Officer | F · Tax withholding | Direct | 24,016 | $12.74 | $306K | Form 4 |
| Aug 11, 2026 | Madden Larry | Chief Financial Officer | S · Sale · 10b5-1 | Direct | 27,451 | $13.06 | $359K | Form 4 |
| Aug 10, 2026 | Abrahams Craig Justin | Director | A · Grant/award | Direct | 39,109 | — | — | Form 4 |
| Jul 23, 2026 | Madden Larry | Chief Financial Officer | S · Sale · 10b5-1 | Direct | 2,814 | $10.69 | $30K | Form 4 |
| Jul 23, 2026 | Vanderhook Christopher | Chief Operating Officer | S · Sale · 10b5-1 | Indirect | 4,304 | $10.47 | $45K | Form 4 |
| Jul 23, 2026 | Vanderhook Timothy | CEO and Chairman | S · Sale · 10b5-1 | Indirect | 4,304 | $10.47 | $45K | Form 4 |
| Jul 22, 2026 | Vanderhook Christopher | Chief Operating Officer | S · Sale · 10b5-1 | Indirect | 5,000 | $11.03 | $55K | Form 4 |
| Jul 22, 2026 | Vanderhook Timothy | CEO and Chairman | S · Sale · 10b5-1 | Indirect | 5,000 | $11.03 | $55K | Form 4 |
| Jul 21, 2026 | Vanderhook Christopher | Chief Operating Officer | M · Option exercise · 10b5-1 | Indirect | 12,500 | — | — | Form 4 |
| Jul 21, 2026 | Vanderhook Christopher | Chief Operating Officer | D · Disposition · 10b5-1 | Indirect | 12,500 | — | — | Form 4 |
| Jul 21, 2026 | Vanderhook Christopher | Chief Operating Officer | S · Sale · 10b5-1 | Indirect | 3,196 | $11.70 | $37K | Form 4 |
| Jul 21, 2026 | Vanderhook Timothy | CEO and Chairman | M · Option exercise · 10b5-1 | Indirect | 12,500 | — | — | Form 4 |
| Jul 21, 2026 | Vanderhook Timothy | CEO and Chairman | D · Disposition · 10b5-1 | Indirect | 12,500 | — | — | Form 4 |
| Jul 21, 2026 | Vanderhook Timothy | CEO and Chairman | S · Sale · 10b5-1 | Indirect | 3,196 | $11.70 | $37K | Form 4 |
| Jul 23, 2026 | Capital V Llc | 10% Owner | S · Sale · 10b5-1 | Direct | 12,912 | $10.47 | $135K | Form 4 |
| Jul 22, 2026 | Capital V Llc | 10% Owner | S · Sale · 10b5-1 | Direct | 15,000 | $11.03 | $166K | Form 4 |
| Jul 21, 2026 | Capital V Llc | 10% Owner | M · Option exercise · 10b5-1 | Direct | 37,500 | — | — | Form 4 |
| Jul 21, 2026 | Capital V Llc | 10% Owner | D · Disposition · 10b5-1 | Direct | 37,500 | — | — | Form 4 |
| Jul 21, 2026 | Capital V Llc | 10% Owner | S · Sale · 10b5-1 | Direct | 9,588 | $11.70 | $112K | Form 4 |
DSP insider trading FAQ
Are insiders buying DSP stock?
Not on the open market. In the last 90 days, Viant Technology Inc. insiders made no open-market purchases, and no open-market sales. Purchases with the insider's own money are generally seen as a stronger signal than sales, which happen for many reasons (taxes, diversification, planned 10b5-1 sales).
Who are the insiders trading DSP?
No insider bought or sold on the open market in the last 90 days.
Where does DSP insider trading data come from?
Every transaction comes from SEC Form 4 filings on EDGAR. Company officers, directors and 10% owners must file a Form 4 within two business days of buying or selling. InsiderBolt reads these filings directly from the SEC.
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Insider trading data is for informational purposes only and is not investment advice. Filings can be amended; always confirm details on SEC EDGAR.