HOG insider trading — Harley-Davidson, Inc.
Over the last 90 days, insiders at Harley-Davidson, Inc. (HOG) made 3 open-market purchases worth $1.44M and 0 open-market sales worth $0, making them net buyers by $1.44M. The largest purchase was by Nova Daniel J (Director), who bought 40,000 shares for $983K on Jul 31, 2026. 3 different insiders bought shares in this period — a cluster buy, which many investors watch closely.
Updated Oct 16, 2026.
Recent HOG insider transactions
Every Form 4 filed by Harley-Davidson, Inc. officers, directors and 10% owners in the last 90 days, newest first. P = open-market purchase, S = open-market sale; other codes are awards, option exercises, tax withholding or gifts.
| Trade date | Insider | Role | Type | Ownership | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|---|
| Oct 1, 2026 | Root Jonathan R | CFO and CCO | S · Sale · 10b5-1 | Direct | 1,559 | $24.43 | $38K | Form 4 |
| Sep 24, 2026 | Nova Daniel J | Director | M · Option exercise | Direct | 5,168 | — | — | Form 4 |
| Sep 1, 2026 | Root Jonathan R | CFO and CCO | S · Sale · 10b5-1 | Direct | 1,554 | $27.46 | $43K | Form 4 |
| Aug 11, 2026 | Littleton Gayle | CLO, CCO, CAO & Corp Sec | P · Purchase | Direct | 7,500 | $26.38 | $198K | Form 4 |
| Aug 10, 2026 | Starrs Artie | President & CEO | P · Purchase | Direct | 10,000 | $25.89 | $259K | Form 4 |
| Aug 3, 2026 | Root Jonathan R | CFO and CCO | S · Sale · 10b5-1 | Direct | 1,554 | $24.88 | $39K | Form 4 |
| Jul 31, 2026 | Nova Daniel J | Director | P · Purchase | Direct | 40,000 | $24.57 | $983K | Form 4 |
HOG insider trading FAQ
Are insiders buying HOG stock?
Yes. In the last 90 days, Harley-Davidson, Inc. insiders made 3 open-market purchases totaling $1.44M, and no open-market sales. Purchases with the insider's own money are generally seen as a stronger signal than sales, which happen for many reasons (taxes, diversification, planned 10b5-1 sales).
Who are the insiders trading HOG?
Recent buyers: Littleton Gayle, Nova Daniel J, Starrs Artie.
Where does HOG insider trading data come from?
Every transaction comes from SEC Form 4 filings on EDGAR. Company officers, directors and 10% owners must file a Form 4 within two business days of buying or selling. InsiderBolt reads these filings directly from the SEC.
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Insider trading data is for informational purposes only and is not investment advice. Filings can be amended; always confirm details on SEC EDGAR.