LIFE insider trading — Ethos Technologies Inc.
Over the last 90 days, insiders at Ethos Technologies Inc. (LIFE) made 0 open-market purchases worth $0 and 13 open-market sales worth $17.22M, making them net sellers by $17.22M. The largest sale was by Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. (10% Owner), who sold 196,931 shares for $3.83M on Jul 27, 2026.
Updated Oct 16, 2026.
Recent LIFE insider transactions
Every Form 4 filed by Ethos Technologies Inc. officers, directors and 10% owners in the last 90 days, newest first. P = open-market purchase, S = open-market sale; other codes are awards, option exercises, tax withholding or gifts.
| Trade date | Insider | Role | Type | Ownership | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|---|
| Oct 16, 2026 | Colis Peter George | CEO and Secretary | C · Conversion · 10b5-1 | Direct | 40,000 | — | — | Form 4 |
| Oct 16, 2026 | Colis Peter George | CEO and Secretary | S · Sale · 10b5-1 | Direct | 40,000 | $37.77 | $1.51M | Form 4 |
| Oct 15, 2026 | Wang Lingke | President | C · Conversion · 10b5-1 | Direct | 118,333 | — | — | Form 4 |
| Oct 15, 2026 | Wang Lingke | President | S · Sale · 10b5-1 | Direct | 118,333 | $38.36 | $4.54M | Form 4 |
| Oct 15, 2026 | Colis Peter George | CEO and Secretary | C · Conversion · 10b5-1 | Direct | 40,000 | — | — | Form 4 |
| Oct 15, 2026 | Colis Peter George | CEO and Secretary | S · Sale · 10b5-1 | Direct | 40,000 | $38.35 | $1.53M | Form 4 |
| Oct 14, 2026 | Colis Peter George | CEO and Secretary | C · Conversion · 10b5-1 | Direct | 40,000 | — | — | Form 4 |
| Oct 14, 2026 | Colis Peter George | CEO and Secretary | S · Sale · 10b5-1 | Direct | 40,000 | $39.07 | $1.56M | Form 4 |
| Sep 18, 2026 | Colis Peter George | CEO and Secretary | C · Conversion · 10b5-1 | Direct | 23,333 | — | — | Form 4 |
| Sep 18, 2026 | Colis Peter George | CEO and Secretary | S · Sale · 10b5-1 | Direct | 23,333 | $36.85 | $860K | Form 4 |
| Sep 17, 2026 | Wang Lingke | President | C · Conversion · 10b5-1 | Direct | 118,333 | — | — | Form 4 |
| Sep 17, 2026 | Wang Lingke | President | S · Sale · 10b5-1 | Direct | 118,333 | $38.96 | $4.61M | Form 4 |
| Sep 17, 2026 | Colis Peter George | CEO and Secretary | C · Conversion · 10b5-1 | Direct | 23,333 | — | — | Form 4 |
| Sep 17, 2026 | Colis Peter George | CEO and Secretary | S · Sale · 10b5-1 | Direct | 23,333 | $38.85 | $906K | Form 4 |
| Sep 16, 2026 | Colis Peter George | CEO and Secretary | C · Conversion · 10b5-1 | Direct | 23,334 | — | — | Form 4 |
| Sep 16, 2026 | Colis Peter George | CEO and Secretary | S · Sale · 10b5-1 | Direct | 23,334 | $39.82 | $929K | Form 4 |
| Sep 8, 2026 | Botha Roelof | Director | J · Other | Indirect | 72,450 | — | — | Form 4 |
| Sep 8, 2026 | Sc Us (Ttgp), Ltd., Sc U.S. Venture Xv Management, L.P., Sequoia Capital U.S. Venture Fund Xv, L.P., Sequoia Capital U.S. Venture Partners Fund Xv (Q), L.P., Sequoia Capital U.S. Venture Partners Fund Xv, L.P., Sequoia Capital U.S. Venture Xv Principals Fund, L.P., Sc U.S. Growth Viii Management, L.P., Sequoia Capital U.S. Growth Fund Viii, L.P. | 10% Owner | C · Conversion | Indirect | 2,371,501 | — | — | Form 4 |
| Sep 8, 2026 | Sc Us (Ttgp), Ltd., Sc U.S. Venture Xv Management, L.P., Sequoia Capital U.S. Venture Fund Xv, L.P., Sequoia Capital U.S. Venture Partners Fund Xv (Q), L.P., Sequoia Capital U.S. Venture Partners Fund Xv, L.P., Sequoia Capital U.S. Venture Xv Principals Fund, L.P., Sc U.S. Growth Viii Management, L.P., Sequoia Capital U.S. Growth Fund Viii, L.P. | 10% Owner | J · Other | Indirect | 2,371,501 | — | — | Form 4 |
| Aug 21, 2026 | Sc Us (Ttgp), Ltd., Sc U.S. Venture Xv Management, L.P., Sequoia Capital U.S. Venture Fund Xv, L.P., Sequoia Capital U.S. Venture Partners Fund Xv (Q), L.P., Sequoia Capital U.S. Venture Partners Fund Xv, L.P., Sequoia Capital U.S. Venture Xv Principals Fund, L.P., Sc U.S. Growth Viii Management, L.P., Sequoia Capital U.S. Growth Fund Viii, L.P. | 10% Owner | C · Conversion | Indirect | 1,778,626 | — | — | Form 4 |
| Aug 21, 2026 | Sc Us (Ttgp), Ltd., Sc U.S. Venture Xv Management, L.P., Sequoia Capital U.S. Venture Fund Xv, L.P., Sequoia Capital U.S. Venture Partners Fund Xv (Q), L.P., Sequoia Capital U.S. Venture Partners Fund Xv, L.P., Sequoia Capital U.S. Venture Xv Principals Fund, L.P., Sc U.S. Growth Viii Management, L.P., Sequoia Capital U.S. Growth Fund Viii, L.P. | 10% Owner | J · Other | Indirect | 1,778,626 | — | — | Form 4 |
| Aug 21, 2026 | Botha Roelof | Director | J · Other | Indirect | 55,167 | — | — | Form 4 |
| Aug 21, 2026 | Colis Peter George | CEO and Secretary | S · Sale · 10b5-1 | Direct | 28,600 | $33.38 | $955K | Form 4 |
| Aug 20, 2026 | Wang Lingke | President | C · Conversion · 10b5-1 | Direct | 83,197 | — | — | Form 4 |
| Aug 20, 2026 | Wang Lingke | President | S · Sale · 10b5-1 | Direct | 118,333 | $33.29 | $3.94M | Form 4 |
| Aug 20, 2026 | Colis Peter George | CEO and Secretary | C · Conversion · 10b5-1 | Direct | 27,924 | — | — | Form 4 |
| Aug 20, 2026 | Colis Peter George | CEO and Secretary | S · Sale · 10b5-1 | Direct | 27,924 | $32.93 | $920K | Form 4 |
| Aug 20, 2026 | Kucharski Brandt Walter | Chief Accounting Officer | S · Sale · 10b5-1 | Direct | 8,735 | $32.47 | $284K | Form 4 |
| Aug 19, 2026 | Colis Peter George | CEO and Secretary | C · Conversion · 10b5-1 | Direct | 27,924 | — | — | Form 4 |
| Aug 19, 2026 | Colis Peter George | CEO and Secretary | S · Sale · 10b5-1 | Direct | 27,924 | $33.00 | $921K | Form 4 |
| Aug 20, 2026 | Sc Us (Ttgp), Ltd., Sc U.S. Venture Xv Management, L.P., Sequoia Capital U.S. Venture Fund Xv, L.P., Sequoia Capital U.S. Venture Partners Fund Xv (Q), L.P., Sequoia Capital U.S. Venture Partners Fund Xv, L.P., Sequoia Capital U.S. Venture Xv Principals Fund, L.P., Sc U.S. Growth Viii Management, L.P., Sequoia Capital U.S. Growth Fund Viii, L.P. | 10% Owner | C · Conversion | Indirect | 107,795 | — | — | Form 4 |
| Aug 20, 2026 | Sc Us (Ttgp), Ltd., Sc U.S. Venture Xv Management, L.P., Sequoia Capital U.S. Venture Fund Xv, L.P., Sequoia Capital U.S. Venture Partners Fund Xv (Q), L.P., Sequoia Capital U.S. Venture Partners Fund Xv, L.P., Sequoia Capital U.S. Venture Xv Principals Fund, L.P., Sc U.S. Growth Viii Management, L.P., Sequoia Capital U.S. Growth Fund Viii, L.P. | 10% Owner | S · Sale | Indirect | 107,795 | $33.12 | $3.57M | Form 4 |
| Aug 19, 2026 | Sc Us (Ttgp), Ltd., Sc U.S. Venture Xv Management, L.P., Sequoia Capital U.S. Venture Fund Xv, L.P., Sequoia Capital U.S. Venture Partners Fund Xv (Q), L.P., Sequoia Capital U.S. Venture Partners Fund Xv, L.P., Sequoia Capital U.S. Venture Xv Principals Fund, L.P., Sc U.S. Growth Viii Management, L.P., Sequoia Capital U.S. Growth Fund Viii, L.P. | 10% Owner | C · Conversion | Indirect | 34,821 | — | — | Form 4 |
| Aug 19, 2026 | Sc Us (Ttgp), Ltd., Sc U.S. Venture Xv Management, L.P., Sequoia Capital U.S. Venture Fund Xv, L.P., Sequoia Capital U.S. Venture Partners Fund Xv (Q), L.P., Sequoia Capital U.S. Venture Partners Fund Xv, L.P., Sequoia Capital U.S. Venture Xv Principals Fund, L.P., Sc U.S. Growth Viii Management, L.P., Sequoia Capital U.S. Growth Fund Viii, L.P. | 10% Owner | S · Sale | Indirect | 34,821 | $32.82 | $1.14M | Form 4 |
| Aug 20, 2026 | Sc Us (Ttgp), Ltd., Sc Us Ssf 2013 (Ttgp), L.L.C., Sc U.S. Scout Seed Fund 2013 Management, L.P., Sequoia Capital U.S. Scout Seed Fund 2013, L.P., Sequoia Capital U.S. Scout Iv, L.L.C, Nalrena, Llc, Spelunker Channel Holdings, Llc | 10% Owner | C · Conversion | Indirect | 107,795 | — | — | Form 4 |
| Aug 20, 2026 | Sc Us (Ttgp), Ltd., Sc Us Ssf 2013 (Ttgp), L.L.C., Sc U.S. Scout Seed Fund 2013 Management, L.P., Sequoia Capital U.S. Scout Seed Fund 2013, L.P., Sequoia Capital U.S. Scout Iv, L.L.C, Nalrena, Llc, Spelunker Channel Holdings, Llc | 10% Owner | S · Sale | Indirect | 107,795 | $33.12 | $3.57M | Form 4 |
| Aug 19, 2026 | Sc Us (Ttgp), Ltd., Sc Us Ssf 2013 (Ttgp), L.L.C., Sc U.S. Scout Seed Fund 2013 Management, L.P., Sequoia Capital U.S. Scout Seed Fund 2013, L.P., Sequoia Capital U.S. Scout Iv, L.L.C, Nalrena, Llc, Spelunker Channel Holdings, Llc | 10% Owner | C · Conversion | Indirect | 34,821 | — | — | Form 4 |
| Aug 19, 2026 | Sc Us (Ttgp), Ltd., Sc Us Ssf 2013 (Ttgp), L.L.C., Sc U.S. Scout Seed Fund 2013 Management, L.P., Sequoia Capital U.S. Scout Seed Fund 2013, L.P., Sequoia Capital U.S. Scout Iv, L.L.C, Nalrena, Llc, Spelunker Channel Holdings, Llc | 10% Owner | S · Sale | Indirect | 34,821 | $32.82 | $1.14M | Form 4 |
| Aug 17, 2026 | Botha Roelof | Director | J · Other | Indirect | 51,735 | — | — | Form 4 |
| Aug 17, 2026 | Sc Us (Ttgp), Ltd., Sc U.S. Venture Xv Management, L.P., Sequoia Capital U.S. Venture Fund Xv, L.P., Sequoia Capital U.S. Venture Partners Fund Xv (Q), L.P., Sequoia Capital U.S. Venture Partners Fund Xv, L.P., Sequoia Capital U.S. Venture Xv Principals Fund, L.P., Sc U.S. Growth Viii Management, L.P., Sequoia Capital U.S. Growth Fund Viii, L.P. | 10% Owner | C · Conversion | Indirect | 1,778,626 | — | — | Form 4 |
| Aug 17, 2026 | Sc Us (Ttgp), Ltd., Sc U.S. Venture Xv Management, L.P., Sequoia Capital U.S. Venture Fund Xv, L.P., Sequoia Capital U.S. Venture Partners Fund Xv (Q), L.P., Sequoia Capital U.S. Venture Partners Fund Xv, L.P., Sequoia Capital U.S. Venture Xv Principals Fund, L.P., Sc U.S. Growth Viii Management, L.P., Sequoia Capital U.S. Growth Fund Viii, L.P. | 10% Owner | J · Other | Indirect | 1,778,626 | — | — | Form 4 |
| Aug 17, 2026 | Kucharski Brandt Walter | Chief Accounting Officer | S · Sale · 10b5-1 | Direct | 5,611 | $34.26 | $192K | Form 4 |
| Aug 17, 2026 | Wang Lingke | President | S · Sale | Direct | 22,623 | $34.28 | $776K | Form 4 |
| Aug 17, 2026 | Capozzi Christopher M. | Chief Financial Officer | S · Sale | Direct | 26,184 | $34.14 | $894K | Form 4 |
| Aug 17, 2026 | Colis Peter George | CEO and Secretary | S · Sale | Direct | 29,342 | $34.18 | $1.00M | Form 4 |
| Aug 14, 2026 | Kucharski Brandt Walter | Chief Accounting Officer | S · Sale · 10b5-1 | Direct | 77,436 | $34.93 | $2.70M | Form 4 |
| Aug 11, 2026 | Accel Growth Fund Iv L.P., Accel Growth Fund Investors 2016 L.L.C., Accel Growth Fund Iv Strategic Partners L.P., Accel Growth Fund Iv Associates L.L.C. | 10% Owner | C · Conversion | Direct | 711,900 | — | — | Form 4 |
| Aug 11, 2026 | Accel Growth Fund Iv L.P., Accel Growth Fund Investors 2016 L.L.C., Accel Growth Fund Iv Strategic Partners L.P., Accel Growth Fund Iv Associates L.L.C. | 10% Owner | C · Conversion | Indirect | 38,100 | — | — | Form 4 |
| Aug 11, 2026 | Accel Growth Fund Iv L.P., Accel Growth Fund Investors 2016 L.L.C., Accel Growth Fund Iv Strategic Partners L.P., Accel Growth Fund Iv Associates L.L.C. | 10% Owner | J · Other | Direct | 711,900 | — | — | Form 4 |
| Aug 11, 2026 | Accel Growth Fund Iv L.P., Accel Growth Fund Investors 2016 L.L.C., Accel Growth Fund Iv Strategic Partners L.P., Accel Growth Fund Iv Associates L.L.C. | 10% Owner | J · Other | Indirect | 38,100 | — | — | Form 4 |
| Aug 8, 2026 | Kunze John H | Director | A · Grant/award | Direct | 7,592 | — | — | Form 4 |
| Aug 8, 2026 | Botha Roelof | Director | A · Grant/award | Direct | 7,592 | — | — | Form 4 |
| Aug 8, 2026 | Wheeler William J | Director | A · Grant/award | Direct | 7,054 | — | — | Form 4 |
| Aug 8, 2026 | Hung Priscilla | Director | A · Grant/award | Direct | 7,022 | — | — | Form 4 |
| Aug 8, 2026 | Shipchandler Khozema | Director | A · Grant/award | Direct | 7,433 | — | — | Form 4 |
| Aug 8, 2026 | Mullin Mark W. | Director | A · Grant/award | Direct | 6,801 | — | — | Form 4 |
| Aug 8, 2026 | Niparko Nathan J | Director | A · Grant/award | Direct | 6,927 | — | — | Form 4 |
| Aug 4, 2026 | Accel Growth Fund Iv L.P., Accel Growth Fund Investors 2016 L.L.C., Accel Growth Fund Iv Strategic Partners L.P., Accel Growth Fund Iv Associates L.L.C. | 10% Owner | C · Conversion | Direct | 1,695,244 | — | — | Form 4 |
| Aug 4, 2026 | Accel Growth Fund Iv L.P., Accel Growth Fund Investors 2016 L.L.C., Accel Growth Fund Iv Strategic Partners L.P., Accel Growth Fund Iv Associates L.L.C. | 10% Owner | C · Conversion | Indirect | 90,727 | — | — | Form 4 |
| Aug 4, 2026 | Accel Growth Fund Iv L.P., Accel Growth Fund Investors 2016 L.L.C., Accel Growth Fund Iv Strategic Partners L.P., Accel Growth Fund Iv Associates L.L.C. | 10% Owner | J · Other | Direct | 1,695,244 | — | — | Form 4 |
| Aug 4, 2026 | Accel Growth Fund Iv L.P., Accel Growth Fund Investors 2016 L.L.C., Accel Growth Fund Iv Strategic Partners L.P., Accel Growth Fund Iv Associates L.L.C. | 10% Owner | J · Other | Indirect | 90,727 | — | — | Form 4 |
| Jul 28, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | J · Other | Indirect | 118,138 | — | — | Form 4 |
| Jul 28, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | S · Sale | Indirect | 118,138 | $18.90 | $2.23M | Form 4 |
| Jul 27, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | J · Other | Indirect | 196,931 | — | — | Form 4 |
| Jul 27, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | S · Sale | Indirect | 196,931 | $19.46 | $3.83M | Form 4 |
| Jul 24, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | J · Other | Indirect | 23,417 | — | — | Form 4 |
| Jul 24, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | S · Sale | Indirect | 23,417 | $18.88 | $442K | Form 4 |
| Jul 23, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | J · Other | Indirect | 63,297 | — | — | Form 4 |
| Jul 23, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | S · Sale | Indirect | 63,297 | $19.06 | $1.21M | Form 4 |
| Jul 22, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | J · Other | Indirect | 49,582 | — | — | Form 4 |
| Jul 22, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | S · Sale | Indirect | 49,582 | $19.23 | $953K | Form 4 |
| Jul 21, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | J · Other | Indirect | 22,900 | — | — | Form 4 |
| Jul 21, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | S · Sale | Indirect | 22,900 | $19.06 | $436K | Form 4 |
| Jul 20, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | J · Other | Indirect | 18,386 | — | — | Form 4 |
| Jul 20, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | S · Sale | Indirect | 18,386 | $18.87 | $347K | Form 4 |
| Jul 17, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | J · Other | Indirect | 20,534 | — | — | Form 4 |
| Jul 17, 2026 | Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc. | 10% Owner | S · Sale | Indirect | 20,534 | $18.68 | $384K | Form 4 |
LIFE insider trading FAQ
Are insiders buying LIFE stock?
Not on the open market. In the last 90 days, Ethos Technologies Inc. insiders made no open-market purchases, and 13 open-market sales totaling $17.22M. Purchases with the insider's own money are generally seen as a stronger signal than sales, which happen for many reasons (taxes, diversification, planned 10b5-1 sales).
Who are the insiders trading LIFE?
Recent sellers: Capozzi Christopher M., Colis Peter George, Gv 2019 Gp, L.L.C., Gv 2019 Gp, L.P., Gv 2019, L.P., Gv 2021 Gp, L.L.C., Gv 2021 Gp, L.P., Gv 2021, L.P., Alphabet Inc., Sc Us (Ttgp), Ltd., Sc Us Ssf 2013 (Ttgp), L.L.C., Sc U.S. Scout Seed Fund 2013 Management, L.P., Sequoia Capital U.S. Scout Seed Fund 2013, L.P., Sequoia Capital U.S. Scout Iv, L.L.C, Nalrena, Llc, Spelunker Channel Holdings, Llc, Wang Lingke.
Where does LIFE insider trading data come from?
Every transaction comes from SEC Form 4 filings on EDGAR. Company officers, directors and 10% owners must file a Form 4 within two business days of buying or selling. InsiderBolt reads these filings directly from the SEC.
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Insider trading data is for informational purposes only and is not investment advice. Filings can be amended; always confirm details on SEC EDGAR.