MAX insider trading — MediaAlpha, Inc.
No open-market insider purchases or sales were filed for MediaAlpha, Inc. (MAX) in the last 90 days. Other insider transactions — such as stock awards, option exercises or tax withholding — are listed below.
Updated Oct 16, 2026.
Recent MAX insider transactions
Every Form 4 filed by MediaAlpha, Inc. officers, directors and 10% owners in the last 90 days, newest first. P = open-market purchase, S = open-market sale; other codes are awards, option exercises, tax withholding or gifts.
| Trade date | Insider | Role | Type | Ownership | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|---|
| Oct 14, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 1,067 | $10.41 | $11K | Form 4 |
| Oct 14, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 6,667 | $10.37 | $69K | Form 4 |
| Oct 13, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 1,067 | $10.12 | $11K | Form 4 |
| Oct 13, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 6,667 | $10.11 | $67K | Form 4 |
| Oct 12, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 1,067 | $10.14 | $11K | Form 4 |
| Oct 12, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 6,667 | $10.15 | $68K | Form 4 |
| Oct 9, 2026 | Yi Steven | See Remarks | S · Sale · 10b5-1 | Direct | 2,033 | $11.01 | $22K | Form 4 |
| Oct 8, 2026 | Yi Steven | See Remarks | S · Sale · 10b5-1 | Direct | 24,000 | $10.04 | $241K | Form 4 |
| Oct 1, 2026 | Sinanyan Tigran | See Remarks | A · Grant/award | Direct | 24,250 | — | — | Form 4 |
| Oct 1, 2026 | Sinanyan Tigran | See Remarks | F · Tax withholding | Direct | 1,088 | $9.57 | $10K | Form 4 |
| Sep 25, 2026 | Yeh Kuanling Amy | Chief Technology Officer | S · Sale · 10b5-1 | Direct | 3,000 | $9.40 | $28K | Form 4 |
| Sep 22, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 1,067 | $10.79 | $12K | Form 4 |
| Sep 22, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 6,667 | $10.78 | $72K | Form 4 |
| Sep 21, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 1,067 | $10.54 | $11K | Form 4 |
| Sep 21, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 6,667 | $10.53 | $70K | Form 4 |
| Sep 16, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 1,940 | $11.25 | $22K | Form 4 |
| Sep 16, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 7,273 | $11.24 | $82K | Form 4 |
| Sep 15, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 1,940 | $11.48 | $22K | Form 4 |
| Sep 15, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 7,273 | $11.49 | $84K | Form 4 |
| Sep 15, 2026 | Cramer Keith | Chief Revenue Officer | S · Sale · 10b5-1 | Direct | 13,000 | $11.49 | $149K | Form 4 |
| Sep 14, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 2,667 | $12.03 | $32K | Form 4 |
| Sep 14, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 7,778 | $11.96 | $93K | Form 4 |
| Sep 10, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 1,940 | $11.52 | $22K | Form 4 |
| Sep 10, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 7,273 | $11.62 | $85K | Form 4 |
| Sep 9, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 1,940 | $11.65 | $23K | Form 4 |
| Sep 9, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 7,273 | $11.41 | $83K | Form 4 |
| Sep 8, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 1,940 | $11.70 | $23K | Form 4 |
| Sep 8, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 7,273 | $11.70 | $85K | Form 4 |
| Sep 4, 2026 | Yeh Kuanling Amy | Chief Technology Officer | S · Sale · 10b5-1 | Direct | 3,000 | $12.00 | $36K | Form 4 |
| Sep 2, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 2,667 | $12.22 | $33K | Form 4 |
| Sep 2, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 7,778 | $12.24 | $95K | Form 4 |
| Sep 1, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 2,667 | $12.45 | $33K | Form 4 |
| Sep 1, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 7,778 | $12.39 | $96K | Form 4 |
| Sep 1, 2026 | Yi Steven | See Remarks | S · Sale · 10b5-1 | Direct | 48,000 | $12.38 | $594K | Form 4 |
| Aug 31, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 2,667 | $12.59 | $34K | Form 4 |
| Aug 31, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 7,778 | $12.61 | $98K | Form 4 |
| Aug 26, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 2,667 | $12.56 | $33K | Form 4 |
| Aug 26, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 7,778 | $12.55 | $98K | Form 4 |
| Aug 25, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 3,282 | $12.89 | $42K | Form 4 |
| Aug 25, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 8,205 | $12.87 | $106K | Form 4 |
| Aug 24, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 3,282 | $12.99 | $43K | Form 4 |
| Aug 24, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 8,205 | $12.99 | $107K | Form 4 |
| Aug 19, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 3,282 | $13.20 | $43K | Form 4 |
| Aug 19, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 8,205 | $13.23 | $109K | Form 4 |
| Aug 18, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 3,282 | $12.90 | $42K | Form 4 |
| Aug 18, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 8,205 | $12.88 | $106K | Form 4 |
| Aug 17, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 3,282 | $12.82 | $42K | Form 4 |
| Aug 17, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 8,205 | $12.78 | $105K | Form 4 |
| Aug 17, 2026 | Cramer Keith | Chief Revenue Officer | S · Sale · 10b5-1 | Direct | 13,000 | $12.76 | $166K | Form 4 |
| Aug 15, 2026 | Coyne Jeffrey B | GENERAL COUNSEL AND SECRETARY | F · Tax withholding | Direct | 14,182 | $13.17 | $187K | Form 4 |
| Aug 15, 2026 | Cramer Keith | Chief Revenue Officer | M · Option exercise · 10b5-1 | Direct | 9,775 | — | — | Form 4 |
| Aug 15, 2026 | Yeh Kuanling Amy | Chief Technology Officer | M · Option exercise · 10b5-1 | Direct | 10,106 | — | — | Form 4 |
| Aug 15, 2026 | Thompson Patrick Ryan | See Remarks | F · Tax withholding | Direct | 24,209 | $13.17 | $319K | Form 4 |
| Aug 14, 2026 | Yeh Kuanling Amy | Chief Technology Officer | S · Sale · 10b5-1 | Direct | 12,000 | $13.55 | $163K | Form 4 |
| Aug 12, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 3,282 | $12.89 | $42K | Form 4 |
| Aug 12, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 8,205 | $12.78 | $105K | Form 4 |
| Aug 11, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 3,282 | $13.36 | $44K | Form 4 |
| Aug 11, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 8,205 | $13.24 | $109K | Form 4 |
| Aug 10, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 3,282 | $13.30 | $44K | Form 4 |
| Aug 10, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 8,205 | $13.57 | $111K | Form 4 |
| Aug 5, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 2,667 | $12.36 | $33K | Form 4 |
| Aug 5, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 7,778 | $12.28 | $96K | Form 4 |
| Aug 4, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 2,667 | $12.50 | $33K | Form 4 |
| Aug 4, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 7,778 | $12.45 | $97K | Form 4 |
| Aug 3, 2026 | Yi Steven | See Remarks | S · Sale · 10b5-1 | Direct | 72,000 | $12.64 | $910K | Form 4 |
| Aug 3, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 3,282 | $12.54 | $41K | Form 4 |
| Aug 3, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 8,205 | $12.48 | $102K | Form 4 |
| Jul 29, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 4,952 | $14.05 | $70K | Form 4 |
| Jul 29, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 9,524 | $14.05 | $134K | Form 4 |
| Jul 28, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 6,622 | $13.86 | $92K | Form 4 |
| Jul 28, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 10,843 | $13.78 | $149K | Form 4 |
| Jul 27, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 3,282 | $13.28 | $44K | Form 4 |
| Jul 27, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 8,205 | $13.28 | $109K | Form 4 |
| Jul 22, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 4,952 | $13.81 | $68K | Form 4 |
| Jul 22, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 9,524 | $13.71 | $131K | Form 4 |
| Jul 21, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 4,952 | $14.33 | $71K | Form 4 |
| Jul 21, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 9,524 | $14.33 | $136K | Form 4 |
| Jul 20, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Direct | 4,952 | $13.87 | $69K | Form 4 |
| Jul 20, 2026 | Nonko Eugene | Director | S · Sale · 10b5-1 | Indirect | 9,524 | $13.82 | $132K | Form 4 |
MAX insider trading FAQ
Are insiders buying MAX stock?
Not on the open market. In the last 90 days, MediaAlpha, Inc. insiders made no open-market purchases, and no open-market sales. Purchases with the insider's own money are generally seen as a stronger signal than sales, which happen for many reasons (taxes, diversification, planned 10b5-1 sales).
Who are the insiders trading MAX?
No insider bought or sold on the open market in the last 90 days.
Where does MAX insider trading data come from?
Every transaction comes from SEC Form 4 filings on EDGAR. Company officers, directors and 10% owners must file a Form 4 within two business days of buying or selling. InsiderBolt reads these filings directly from the SEC.
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Insider trading data is for informational purposes only and is not investment advice. Filings can be amended; always confirm details on SEC EDGAR.