REF insider trading — Reformation Inc.
Over the last 90 days, insiders at Reformation Inc. (REF) made 0 open-market purchases worth $0 and 4 open-market sales worth $61.40M, making them net sellers by $61.40M. The largest sale was by Refo Scsp, P6 Gp Sarl, Permira Vi L.P.1, Permira Vi G.P. Ltd (10% Owner), who sold 2,987,199 shares for $41.67M on Jul 31, 2026.
Updated Oct 16, 2026.
Recent REF insider transactions
Every Form 4 filed by Reformation Inc. officers, directors and 10% owners in the last 90 days, newest first. P = open-market purchase, S = open-market sale; other codes are awards, option exercises, tax withholding or gifts.
| Trade date | Insider | Role | Type | Ownership | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|---|
| Sep 1, 2026 | Aflalo Yael | Director | S · Sale | Indirect | 60,298 | $13.95 | $841K | Form 4 |
| Sep 1, 2026 | Refo Scsp, P6 Gp Sarl, Permira Vi L.P.1, Permira Vi G.P. Ltd | 10% Owner | S · Sale | Direct | 149,596 | $13.95 | $2.09M | Form 4 |
| Jul 29, 2026 | Moore Joshua | Chief Financial Officer | A · Grant/award | Direct | 256,999 | — | — | Form 4 |
| Jul 29, 2026 | Allen Zipporah | Director | A · Grant/award | Direct | 9,333 | — | — | Form 4 |
| Jul 31, 2026 | Borenstein Hali | CEO and President | D · Disposition | Direct | 170,876 | $13.95 | $2.38M | Form 4 |
| Jul 29, 2026 | Rauch Stacey | Director | A · Grant/award | Direct | 9,333 | — | — | Form 4 |
| Jul 29, 2026 | Borenstein Hali | CEO and President | A · Grant/award | Direct | 1,133,332 | — | — | Form 4 |
| Jul 31, 2026 | Refo Scsp, P6 Gp Sarl, Permira Vi L.P.1, Permira Vi G.P. Ltd | 10% Owner | S · Sale | Direct | 2,987,199 | $13.95 | $41.67M | Form 4 |
| Jul 29, 2026 | Tchakarov Ivan | Chief Operating Officer | A · Grant/award | Direct | 166,666 | — | — | Form 4 |
| Jul 29, 2026 | Coyle John Joseph | Director | A · Grant/award | Direct | 9,333 | — | — | Form 4 |
| Jul 29, 2026 | Kleine Brigitte | Director | A · Grant/award | Direct | 9,333 | — | — | Form 4 |
| Jul 29, 2026 | Miller Steven Clive | Director | A · Grant/award | Direct | 9,333 | — | — | Form 4 |
| Jul 29, 2026 | Aflalo Yael | Director | S · Sale | Indirect | 1,204,029 | $13.95 | $16.80M | Form 4 |
REF insider trading FAQ
Are insiders buying REF stock?
Not on the open market. In the last 90 days, Reformation Inc. insiders made no open-market purchases, and 4 open-market sales totaling $61.40M. Purchases with the insider's own money are generally seen as a stronger signal than sales, which happen for many reasons (taxes, diversification, planned 10b5-1 sales).
Who are the insiders trading REF?
Recent sellers: Aflalo Yael, Refo Scsp, P6 Gp Sarl, Permira Vi L.P.1, Permira Vi G.P. Ltd.
Where does REF insider trading data come from?
Every transaction comes from SEC Form 4 filings on EDGAR. Company officers, directors and 10% owners must file a Form 4 within two business days of buying or selling. InsiderBolt reads these filings directly from the SEC.
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Insider trading data is for informational purposes only and is not investment advice. Filings can be amended; always confirm details on SEC EDGAR.