W insider trading — Wayfair Inc.
No open-market insider purchases or sales were filed for Wayfair Inc. (W) in the last 90 days. Other insider transactions — such as stock awards, option exercises or tax withholding — are listed below.
Updated Oct 16, 2026.
Recent W insider transactions
Every Form 4 filed by Wayfair Inc. officers, directors and 10% owners in the last 90 days, newest first. P = open-market purchase, S = open-market sale; other codes are awards, option exercises, tax withholding or gifts.
| Trade date | Insider | Role | Type | Ownership | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|---|
| Oct 12, 2026 | Shah Niraj | Chief Executive Officer | S · Sale · 10b5-1 | Direct | 69,000 | $105.75 | $7.30M | Form 4 |
| Oct 12, 2026 | Conine Steven | Director | S · Sale · 10b5-1 | Direct | 69,000 | $105.75 | $7.30M | Form 4 |
| Oct 1, 2026 | Tan Fiona | Chief Technology Officer | M · Option exercise · 10b5-1 | Direct | 28,272 | — | — | Form 4 |
| Oct 1, 2026 | Tan Fiona | Chief Technology Officer | F · Tax withholding · 10b5-1 | Direct | 14,357 | $101.37 | $1.46M | Form 4 |
| Oct 1, 2026 | Tan Fiona | Chief Technology Officer | S · Sale · 10b5-1 | Indirect | 7,000 | $102.18 | $715K | Form 4 |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | M · Option exercise | Direct | 23,468 | — | — | Form 4 |
| Oct 1, 2026 | Gulliver Kate | CFO and Chief Admin Officer | F · Tax withholding | Direct | 11,348 | $101.37 | $1.15M | Form 4 |
| Oct 2, 2026 | Blotner Jon | Pres., Commercial & Operations | S · Sale · 10b5-1 | Direct | 6,056 | $104.13 | $631K | Form 4 |
| Oct 1, 2026 | Blotner Jon | Pres., Commercial & Operations | M · Option exercise · 10b5-1 | Direct | 23,451 | — | — | Form 4 |
| Oct 1, 2026 | Blotner Jon | Pres., Commercial & Operations | F · Tax withholding · 10b5-1 | Direct | 11,340 | $101.37 | $1.15M | Form 4 |
| Sep 14, 2026 | Conine Steven | Director | S · Sale · 10b5-1 | Direct | 69,000 | $103.36 | $7.13M | Form 4 |
| Sep 14, 2026 | Shah Niraj | Chief Executive Officer | S · Sale · 10b5-1 | Direct | 69,000 | $103.35 | $7.13M | Form 4 |
| Sep 8, 2026 | Blotner Jon | Pres., Commercial & Operations | S · Sale · 10b5-1 | Direct | 6,968 | $100.22 | $698K | Form 4 |
| Aug 12, 2026 | Shah Niraj | Chief Executive Officer | S · Sale · 10b5-1 | Direct | 69,000 | $103.36 | $7.13M | Form 4 |
| Aug 12, 2026 | Conine Steven | Director | S · Sale · 10b5-1 | Direct | 69,000 | $103.36 | $7.13M | Form 4 |
| Aug 12, 2026 | King Jeremy | Director | A · Grant/award | Direct | 2,422 | — | — | Form 4 |
| Aug 12, 2026 | Jung Andrea | Director | A · Grant/award | Direct | 2,422 | — | — | Form 4 |
W insider trading FAQ
Are insiders buying W stock?
Not on the open market. In the last 90 days, Wayfair Inc. insiders made no open-market purchases, and no open-market sales. Purchases with the insider's own money are generally seen as a stronger signal than sales, which happen for many reasons (taxes, diversification, planned 10b5-1 sales).
Who are the insiders trading W?
No insider bought or sold on the open market in the last 90 days.
Where does W insider trading data come from?
Every transaction comes from SEC Form 4 filings on EDGAR. Company officers, directors and 10% owners must file a Form 4 within two business days of buying or selling. InsiderBolt reads these filings directly from the SEC.
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Insider trading data is for informational purposes only and is not investment advice. Filings can be amended; always confirm details on SEC EDGAR.